Using Initiative online survey tool eSpy, Initiative Hamburg has conducted a survey designed to see how the people of the Germany are enjoying the World Cup and how they are using different media to consume it.
The excitement of being the host nation prompted 82% of respondents to admit to being gripped by World Cup fever. In terms of favourites to win, Brazil are still very much the front runner, despite many pundits’ beliefs that they have not been at their very best so far this tournament. 35% tip Ronaldinho, Kaka et al to take the cup back to South America, while only 19% backing Germany to maintain their current good form long enough to take the trophy.
Additionally, only 20% of respondents named Germany as their favourite team, although they were still the most popular of all participating countries. The surprise second favourite team was Trinidad & Tobago, whose antics against Sweden and England persuaded 15% of respondents to name them as their favourite team.
The survey also revealed some of the ways in which Germans are using different media to keep up with the World Cup. Much has been made of the likely upsurge the tournament will provoke in the sales of High Definition TV sets in Germany and of those questioned in the survey, 11% had bought new TV sets for the tournament. Almost half of these were HD ready. TV was also named as the most important source for World Cup news and information. Perhaps most surprisingly, newspapers were the second most popular source, ahead of even the Internet. Perhaps this goes to show that, even in an era mass digital development and change, the power of the humble printed word has not completely diminished.
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