Using Initiative survey tool Intuition, our colleagues at Initiative Milan have carried out a survey to see who the people of Italy think will win the World Cup. And despite the presence of world-class players like Buffon, Nesta and Totti in the Italian team, more Italians still believe that it will be Brazil who will take the trophy home rather than their home nation.
38% of respondents believed that Brazil will become the first South American team in almost 50 years to win the cup on European soil, while 35% fancied Italy to win. England trailed a distant third with only 8% believing they had enough to win it.
Interestingly, the survey threw up a strong male/female divide on who the eventual winner would be. Of those who believed Brazil would win, 64% were female. However, Italian males certainly appear to be the more patriotic of the two sexes: 64% of those who believed Italy would win were male.
But what do the employees of Initiative Milan think? Barbara Dati (Senior Market Analyst) believes that Brazil will win but that Italy will "perform well", while Monica D'Urso (Market Analyst) and Francesca Leto di Priolo (Market Analyst) follow the survey results by claiming that Brazil will win. Giuseppe Lubrano (Market Analyst) also really likes the World Cup and is expecting a victory for England. However, the burning issue in the Milan office appears to be whether Monica (who has a huge new LCD TV) will invite her colleagues to her house to watch the game...!
hi
Posted by: | 10 May 2008 at 05:06 PM