Men aged over 35 are 46% more likely to watch an average match from World Cup 2006 than men aged 16-34.
What do you think about this age split? Post a comment!
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Isn't this because TV measurement panels like BARB and Nielsen only measure in-home viewing and younger adults are more likely to watch a match with a group of mates in the pub than older audiences? Maybe...
Posted by: Tonia | 23 June 2006 at 10:04 PM
match with a group of mates in the pub than older audiences
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