Rai 1 continues to enioy huge ratings for Italy World Cup games

Italian TV station Rai 1 once again enjoyed record ratings for the Italian second round World Cup match against Australia.  A last minute penalty from Francesco Totti saw off the Aussie challengers and 17.3m million Italians tuned in, representing an 80% share for Rai 1.  Once again Initiative Milano employees watched the game together in their offices.  Italy now face Ukraine in the quarter finals

Read the report from Initiative Milan on the viewing statistics for the Italy vs Australia match