Italian TV station Rai 1 continues to enjoy the fruits of its World Cup coverage. Viewing figures released for the final Italy group game against the Czech Republic showed that Rai 1 enjoyed a 78.2% share of viewing. This was even higher than the 71% share it enjoyed in the previous Italy group game against the USA. In total, 15.8m people tuned in to the match, even though it was broadcast live in Italy at 4pm, while many Italians were still at work.
Goals from Materazi and Inzaghi gave Italy a 2-0 win, and as the knock-out phase commences the Italian soccer bandwagon shows no signs of slowing down. Employees at Initiative Milano also got into the spirit of things by watching the game together in the staff room. As these pictures show, it was a rollercoaster ride of emotions, but in the end everyone went home happy!
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