Initiative predicts the 2006 World Cup final will attract an average live programme audience of 300 million viewers globally.
How many people do you think will be watching? Let us know by posting a comment!
On average 31 per cent of Italians have watched Italy's World Cup matches (up to and including the quarter-finals).
How much more likely are you to watch your own team playing than another team? Post a comment!
World Cup 2006 TV audiences increase by 174 per cent when a country's national team plays.
How much more likely are you to watch when your national team is playing than otherwise? Post a comment and let us know!
8% more viewers globally watched the Group Stage of World Cup 2006 than World Cup 2002.
Do you enjoy the Group Stage of the World Cup or do you only tune in for the knockout stages? Let us know by posting a comment!
Brazil are the world's No.1 most watched team at World Cup 2006 so far
Are Brazil your favorite team to watch? Tell us why by posting a comment!
7 of 10 countries with fastest falling World Cup audiences are from Asia-Pacific.
Are you living in APAC and still watching the World Cup? Post a comment!
US average program audiences of 4 million for World Cup 2006.
Are you surprised by the audience size in the US? Let us know, post a comment!
Upmarket adults are up to two-thirds more likely to watch World Cup 2006 than all adults.
Does this surprise you? Let us know what you think and post a comment!
World Cup 2006 global average audience per match up by 25% on World Cup 2002
Are you watching more World Cup action this year than in 2002? Post a comment!
Men aged over 35 are 46% more likely to watch an average match from World Cup 2006 than men aged 16-34.
What do you think about this age split? Post a comment!