A World Cup like no other - 2002

TokyoThe first World Cup to be held in Japan and South Korea in 2002 was full of surprises both on and off the pitch.

During Brazil's campaign to become World Champions for a record fifth time, many viewers around the world resorted to out-of-home media to watch all the action broadcast live from Asia.

Read our report to find out how TV audiences responded to the 2002 World Cup.

World Cup 2002 Key Findings

Posted by AlisonG on 26 May 2006 at 08:00 AM in Past World Cup Reports | | Comments (0)

The biggest and most watched World Cup ever - 1998

Eiffel_tower_1Remember when a ten men French side beat Brazil in the 1998 World Cup Final?  Or when David Beckham got sent off for England against Argentina in the last 16? 

The 1998 World Cup in France had more matches, more goals and more action than ever before.  We take a look back to see why the 1998 World Cup was the most watched tournament ever.

World Cup 1998 Key Findings

Posted by AlisonG on 26 May 2006 at 07:00 AM in Past World Cup Reports | | Comments (0)