Initiative has a long history monitoring major televised global sporting events, not least international soccer tournaments like the World Cup.
Find out how we go about our ViewerTrack projects and all about out 2006 World Cup action plan in "Winning the pitch", featured in the initiative magazine.
As one of the official sponsors of the 2006 World Cup, tire brand Continental are looking to use soccer as a consistent communications solution across their markets.
Read about why soccer sponsorship is so relevant for Continental in "Soccer gets the Continental touch" from the initiative magazine.
With developments in technology, advertisers and sponsors have more and more opportunities to get their brands in front of viewers.
In "Games with frontiers" from the initiative magazine, we comment on the impact of one of the most recent additions to soccer stadia - LED perimeter hoardings.
